Is Your Email Marketing Not Delivering Expected Results?
To succeed, your email marketing strategy must be robust and well-executed. This includes addressing technical challenges and applying tactics that drive sales and customer engagement. Our expertise ensures your email marketing generates significant revenue, turning challenges into opportunities for growth and efficiency.
Emails going to spam
Is your strategy and settings correct?
Incomplete email flows
Are you focusing on the right sequences?
Partial segmentation
Are you targeting the right segments?
Design issues
Is your message clear and engaging?
Poor management
Is your email marketing systematic?
We use Klaviyo to maximize your
eCommerce store’s email potential
Want to know more about Klaviyo and email marketing? BOOK A CALL with our email marketing specialist!
Get started with Klaviyo email marketing today
Email marketing leads cost effectively contact to a purchase
Using paid advertising (such as Meta and Google Ads) is a great way to make yourself visible to potential customers and lead them to their first purchase. But what happens if the customer comes to your website, is interested in the product, but does not immediately make a purchase? Or if the customer has made the first purchase and you want to direct him to the second purchase and from there? With paid advertising, it is possible to attract the customer back, but with email marketing it is many times cheaper and more effective, especially considering the consistent increase in the price of advertising.
Digital marketing is becoming increasingly privacy sensitive
Detailed user tracking with third-party cookies is becoming more limited step by step, which is why it is absolutely essential for every online store to take user data collection into its own hands in light of Apple iOS privacy settings and web cookie restrictions.
You own the list
If something should happen to your advertising accounts (for example, Meta closes your account, Google limits visibility, your products belong to a strictly regulated category or under a trademark), which prevents advertising, then a high-quality email list is a very powerful digital asset, with which you can nevertheless reach your potential and existing/ to reach paying customers.
Emails go to spam
If you talk to everyone and very generally, you are not speaking to anyone. This saying also describes email marketing perfectly. One of Klaviyo’s greatest strengths is the ability to segment customers, that is, group them into smaller groups based on similar indicators. There are several ways to segment your contacts, for example:
- by demographic indicators;
- according to purchasing behavior or interests (for example, based on which products have been viewed or purchased on the website; what amount of value has been purchased; how many purchases have been made, etc.);
- according to the preference shared by the customer himself. It is perfectly normal to ask customers which emails they would like to receive or what their interests are.
Klaviyo’s segmentation options are very wide! In order to create the best strategy, we need to know more about what your e-shop does and what your special features are.
Did you know...
Klaviyo’s email platform captures the user’s interest even without a purchase.
Examples of the most popular automated emails with Klaviyo
Welcome series
It is sent after joining the mailing list with the aim of directing the subscriber to the first purchase, helping the customer to become familiar with the values and characteristics of the brand.
Abandoned cart flow
A reminder for a user who starts checkout but does not finish a purchase.
Client winback flow
A series of emails, the purpose of which is to direct the inactive customer to purchase again.
Birthday sequence
An opportunity to make your client feel special and surprise her/him with a discount or a gift on their birthday.
List cleaning sequence
Automation to help keep your mailing list clean and remove inactive users who are no longer interested in what you have to offer.
Price drop notification
A sequence that can be used to inform the user about a drop in the price of the product they where interested in.
Back in stock notification
Option to create a waiting list of interested users if the product is currently out of stock. If the product is added to the stock again, an automatic letter will be sent to specific segment subscribers with the corresponding notification.
Automatic customer review request
A series of emails sent to the customer after purchasing to consistently and systematically collect product feedback.
Product recommendation flow
An email sequence to send to a potential customer based on the products he has previously viewed.
Post-purchase flow
The customer buys product X and after purchasing the product receives an email follow-up that helps them use the product correctly and guides them to the next purchase.
Achievable Results with Email Marketing
25-35% of Revenue
Email marketing can contribute a healthy 25-35% to your total revenue. During campaigns, this can soar to 50%-70% of campaign sales.
30-70% Open Rates for Automations
Automated emails see impressive open rates between 45%-70%, while campaign emails average 30-45%.
46% Growth in Two Years
Brands using Klaviyo experience a 46% revenue increase in two years, with $1 spent returning an average of $68.
11-17% Recovered Sales
Abandoned cart emails recover 11%-17% of potentially lost sales, turning missed opportunities into profits.
If you think no one opens emails anymore,
global statistics show that email remains one of the most cost-effective marketing strategies
to automate your online store’s sales and boost revenue.
Book a FREE CALL with our Ecommerce Email Marketing Specialist
Curious if email marketing can drive growth for your online store? Have questions or need more details before deciding? Let’s chat and explore how we can achieve your goals together!
